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Diligence/Goodness: to steady proceed with diligence
and self-improvement, and to burden everything
with goodness and virtue
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Honesty：to develop market by honesty,
and to gain reputation by credit
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Intelligence: to navigate to the future by technique,
and to achieve the success by intelligence
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Pragmatism: to progress together with our partners,
and to make profit by the rules of win-win
